​ Workshop 1: Setting up an advertising tunnel (SCTE-35)

Modified on Mon, 7 Aug, 2023 at 3:48 PM

Step 1 - Import an ad carpet



To do this, go to the Videos / Add a video section

This will display the interface for adding media



Method for importing an ad mat:


Please follow the instructions given in the PDF specification at the end of this article.


  • Select the addition method, in our example Local.


  • Add the media from your hard drive by clicking on "choose a file".


  • Assign it a Tag, "advertising", checking that the tag has a "No overlay" scenario.


  • Assign it a title, "Ad Carpet #1".


  • Uncheck the "Offer as Replay" box.


  • Tick the "Advertising file" box.


  • Add an image for the EPG.


  • Select "Ad Break" for the "SCTE-35 Event" parameter.


  • For the "Type SCTE-35" parameter, select "CUE out/in".


  • Click on the 'Send file' button.


  • Then go to the Videos / Imported videos validation section.


  • Wait until the standardisation of your programme has been finalised.


  • Confirm the import of your programme.


  • Then go to the Videos / All videos section.


  • Check that your newly added programme is at the top of the list.



Result

→ The presence of the double pictogram in the SCTE-35 column makes it possible to quickly validate the presence of out, in or both markers on the programme.



A programme with one or 2 markers will be interpreted by Playout as:

  • The start of an advertising tunnel.
  • The end of an advertising tunnel.
  • A fully-fledged tunnel (out → in).



Step 2 - Integrating an ad tunnel into an automation

To do this, go to the Programming / Sending section and then to the "Automation" part of the interface for adding and modifying an automation. 




How to create an automation rule that broadcasts an ad tunnel:

  • Choose "folder mode" from the 1st drop-down menu.


  • Choose the target "ad carpet" via the 2nd drop-down menu.


  • Choose the "Random mode" for playback via the 3rd drop-down menu.


  • Choose the number of items to be played: 1.


  • Choose the appropriate scenario: "No overlay".


  • Click on the "Add" button.



Result

You have created an automation delivering a 2-minute ad tunnel. To improve the quality of experience of your channel, we recommend that you add a jingle before and after the ad tunnel.




Step 3 - Insert a manual ad tunnel

To do this, go to the Playlist / Today section. This will display the programming management interface for the current day




Method for inserting an ad tunnel

Filter the available programmes by "Ad Carpet" folder


  • In the left-hand column, left-click on the programme and hold down the mouse button.


  • Drag the mouse to the right-hand column.


  • See the green separator symbolising the target location.


  • Release to insert the ad mat between the 2 programmes you wish to separate.


  • If you want to replace a program with the ad tunnel, hold down the "Shift" key. The green separator is replaced by 2 green lines encircling the target program to be replaced.



Result

You have added an ad tunnel to the one-day playlist.

To improve the quality of your channel's experience, we recommend that you add a jingle before and after the ad tunnel.